Date
01 April 2025
Project
SEO Tool
Client
Axilweb Ltd
Budget
40,000 TK
Local SERP Checker: SaaS & Chrome Extension Development
Local SERP Checker is a Chrome extension that provides real-time, location-based SERP analysis for SEO professionals. Developed for Axilweb Ltd., this tool enables users to accurately monitor organic, paid, and Google Maps rankings, with a cloud dashboard for advanced analytics and historical tracking.
Local SEO is a cornerstone of digital marketing, but monitoring search engine rankings from a specific geographical perspective remains a significant challenge. Traditional tools often provide generic results, failing to account for the unique, localized SERP features that determine success in a given city or neighborhood. The need was for a solution that provides real-time, accurate, and location-specific data without the need for manual, time-consuming searches.
I developed the Local SERP Checker, a robust and reliable Chrome extension designed to solve this problem. As the developer, my expertise in building functional, user-centric tools is demonstrated through this project’s seamless integration and powerful features. The extension is built on a foundation of trust and accuracy, providing a verifiable product for a real company, Axilweb Ltd.
Real-Time, Location-Based SERP Analysis: The tool performs live SERP checks for any country and city, providing an unprecedented level of accuracy and relevance. This capability is crucial for professionals targeting local markets.
Comprehensive Ranking Data: It goes beyond simple organic rankings by tracking positions in the Google Ads section and the highly coveted Local Pack (Google Maps results). This provides a complete picture of a business’s local search presence.
Cross-Platform View: The ability to instantly switch between desktop and mobile SERP views is a testament to my technical expertise and understanding of the modern search landscape, where mobile-first indexing is paramount.
Centralized Cloud Portal: The extension syncs data to a cloud-based portal, offering an advanced analytics dashboard, historical tracking, and team collaboration features. This demonstrates an understanding of the end-to-end user workflow and the value of scalable solutions.
Data Exportability: Users can export detailed data to Excel, providing flexibility and the ability to integrate with other reporting tools. This feature highlights my commitment to providing practical, real-world solutions.
This tool has a tangible impact on the local SEO community. It empowers professionals and business owners to:
Quickly identify ranking opportunities and track the performance of their local SEO strategies.
Monitor competitor activity in specific geographic areas.
Optimize campaigns for the Local Pack and Google Ads, leading to higher visibility and traffic.
The tool (Local SERP Checker) is available on the Chrome Web Store. It is a live, functional product that showcases my ability to deliver a high-quality, impactful solution.
This free Local SERP checker tool allows you to view local data of Google Ads, AI overview, Google local pack, and organic position of your keywords.
