Date
01 May 2024
Project
E-Commerce SEO
Client
Outdoor Products
Budget
$5000
Making a good strategy is the key in E-Commerce SEO
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Outdoor Products, a brand known for durable outdoor gear, faced stiff competition in a crowded market. Their website traffic was flat, and they struggled to rank for high-intent, transactional keywords, making them overly reliant on paid advertising for sales. They needed a strategy to build authority and capture organic market share.
I performed an in-depth content and technical SEO audit, identifying critical content gaps related to user-generated content and product reviews. I led a strategy to integrate authentic customer testimonials and user-submitted photos directly onto product pages, demonstrating real-world use and establishing a first-hand experience signal for both users and search engines.
I developed a product-focused content hub called "Trail Talk." This hub featured detailed gear guides, packing tutorials, and product-specific Q&A sections written by internal product designers and outdoor enthusiasts. This established the brand's deep expertise and answered common user questions, boosting organic rankings for high-value keywords like "best day pack for hiking" and "how to pack a frame pack."
I executed a digital PR campaign that focused on securing reviews and mentions from authoritative outdoor gear publications and adventure blogs. We also partnered with a well-known hiker and kayaker to create a series of video reviews and tutorials, which drove high-quality backlinks and social mentions, reinforcing the brand's authoritativeness in the industry.
I implemented a strategy to display all relevant security and trust signals prominently on the website. This included a clear returns policy, product warranties, and a secure checkout process. Furthermore, we used schema markup to highlight product ratings and reviews on search results pages, boosting click-through rates and building immediate trust with potential buyers.
Organic Traffic Growth
150% increase in organic traffic to product and category pages.
Revenue Growth
80% growth in organic revenue year-over-year.
Domain Authority Growth
DA increased significantly, allow to rank money keywords.
