Country
Saudi Arabia
Project
E-commerce Reporting Dashboard
Client
Al Sultan KSA
Budget
$500
E-commerce Analytics & Marketing Report | Google Looker Studio
As a data and analytics professional, I developed a sophisticated and dynamic Looker Studio dashboard for Alsultan KSA, a prominent e-commerce site in Saudi Arabia (alsultan-ksa.com). This project was designed to transform raw data from various sources into actionable, business-driving insights. The result is an all-in-one, "A-Z" marketing report that enables the Alsultan KSA team to deep-dive into every aspect of their online performance, from customer behavior to ad spend ROI.
The e-commerce landscape is competitive and fast-paced. Without a centralized and intuitive reporting system, businesses often struggle with fragmented data, making it difficult to answer critical questions like:
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Where are our most valuable customers located?
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Which products are driving the most revenue?
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Are our marketing campaigns profitable?
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How is our ad spend performing across different channels?
I engineered a multi-page Looker Studio dashboard that provides a comprehensive view of the entire e-commerce funnel. The report is built for deep analysis, allowing users to identify trends, pinpoint opportunities, and optimize their business strategy in real-time.
Key Reporting Areas:
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Visitor Overview (نظرة عامة على الزوار): Understand user behavior from the first click. This section provides a high-level view of site traffic, user engagement, and key metrics, helping to identify overall site health.
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Geo Location: Uncover geographical insights to optimize targeting. The report visualizes where visitors and, most importantly, where sales are coming from, enabling data-driven decisions on regional marketing efforts.
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E-commerce Analysis (Ecom. Analysis): A granular breakdown of sales performance. From best-selling products to average order value (AOV) and conversion rates, this report allows the team to understand what’s selling and why.
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Marketing Overview (Marketing Overview): A high-level view of marketing channel performance, showing the effectiveness of different traffic sources and providing an at-a-glance understanding of marketing ROI.
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Marketing & Ad Spend Analysis: The deep-dive into marketing performance. This section directly links ad spend to revenue and conversions, allowing for precise budget allocation and campaign optimization. It answers the crucial question: “Is our advertising money being spent effectively?”
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Google Looker Studio
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Google Analytics 4 (GA4)
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Google Ads
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Data Connectors
This Looker Studio report has empowered Alsultan KSA with a powerful tool for strategic decision-making. By providing easy-to-access, visual insights, the team can now:
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Identify the most profitable regions and allocate marketing budgets more effectively.
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Focus on promoting the highest-performing products to boost revenue.
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Measure the true return on ad spend (ROAS) for every campaign and keyword.
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Gain a competitive advantage through data-driven optimization.
